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WELCOME TO COASTLY

The Coastly Story

Coastly is an independent literary coastal fragrance house founded in California in 2021 by novelist and poet B. K. Sweeting, now writing as B.K. Napier.


It began with an attachment to the coast and a fascination with fragrance's ability to return us to places we have known, imagined or invented entirely. It grew into a wider fragrance collection shaped by landscapes, seasons and familiar places... from salt air and cedar to orchards, gardens, winter fir and kitchens warmed by spice.


Today, Coastly is an independent family business with roots on both the West and East Coasts. California remains part of where we began and where we're headed; the East Coast has added changing seasons, lakes, forests and colder winters to the landscape in between.


Our candles are made in limited batches with virgin coconut-soy wax, bamboo wicks and carefully selected fragrance, presented in minimalist vessels designed for the home.


We believe the best fragrance does more than smell good.


— B.K. Napier + Family

Candle burning in a cozy setting with plants and a chair.

FRAGRANCE, WRITTEN FROM THE COAST

Coastly approaches fragrance much like a writer approaches place: through atmosphere, character and memory.


A fictional lakeside town can become an orchard fragrance. An old desk can lead toward leather, cedar and ink. A stretch of open water can become sea salt, sage and juniper.


The result is a fragrance library built from places worth returning to, even when they first existed on paper.

EXPLORE THE FRAGRANCE LIBRARY

WHAT MAKES US COASTLY

OUR PRACTICE

OUR PRACTICE

OUR PRACTICE

Limited-batch production. Virgin coconut-soy wax. Bamboo wicks. Premium fragrance materials selected for character and performance.


Coastly proudly holds the Made Better™ badge.


 THE COASTLY STANDARD → 

OUR DESIGN

OUR PRACTICE

OUR PRACTICE

Natural materials, reusable vessels and restrained packaging form the visual vocabulary of Coastly. Evoking coastal vibes.


Objects are designed to belong in the home long after the fragrance itself has finished.

OUR ETHOS

OUR PRACTICE

OUR ETHOS

Coastly began beside the sea, and ocean stewardship has shaped the house from its earliest collections.


Today, $1 from every Blue Open Water candle sold is donated to Oceana in support of its work protecting and restoring the world's oceans.


DISCOVER BLUE OPEN WATER →

FROM MY DESK TO YOUR INBOX

New fragrances, books, writing and seasonal releases from Coastly. Join & receive 10% off your first order.

Copyright © 2026 Coastly By B.K. Sweeting®. All Rights Reserved.



Coastly By B.K. Sweeting® — Est. 2021 

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Made Better™ Certified

Welcome to Coastly

Enjoy 10% off your first order when you sign up for the Coastly Letter (email)

 Complimentary shipping on orders $60+

EXPLORE THE SCENT LIBRARY